A billboard that sells your services and products is a billboard that is memorable.
There is only so much a consumer can absorb in a split second, so to be memorable you should be clear, quick and make that all important emotional connection.
We really enjoyed these and so did the client and those that like a break from the everyday messaging around us. Read more if you've got time here.
Okay okay, that was a tenuous and dreadful link to the hit song Walk Like An Egyptian just to tell you about the new brand identity with pyramids becoming a van livery, but hey... we didn't come this far because of our humour.
Clear, clean and with a little hint of fun about it especially with the visor over the front screen, this brand identity changes the norm and is refreshingly different.
Thanks to Patrick at White City Signs for applying the graphics.
(Erm... a quick disclaimer they don't just build pyramids if you are the one in a trillion that thinks oh I don't want a pyramid).
CrossFit Worlds End is an officially affiliated CrossFit box, housed in the Motus Strength gym in Cheslea.
Adding the barbell club to their gym gave a mental workout in how to take the existing Motus Strength logo and apply the simplest of additions and moves to create something that was part of the family.
A play with the movement in a barbell club and the flipped 'M' from their main logo provided the perfect solution to make a memorable logo that can be held high!
Creating roadside media for our new client to go on the M25 orbital, A3 and other London main roads, was a great opportunity to bring a little creative fun to the public's daliy commute.
A little humour is the quickest and most memorable way to deliver your message in seconds to your audience.
This weekend delivered the first of the vans in their stylish new brand identity.
Ready in time for the Royal Garden Parties they'll have heads turning.
To see more click here.
...is all yours in under a handful of weeks! These are part of a set of three that will soon be familiar on the streets of London.
Your brand identity has to tell a story or there is no reason for it to exist.
Part of how that story is told is the way you apply the identity so it connects with your audience down to the last and smallest detail.
Details most services and products out there are blissfully unaware of.
Yesterday it all started to hit home seeing this fabulous new project and build coming to life. Looking forward to the first part of the brand & design side which will be back of counter menu boards installation.
Their messaging & design is strong, clean and immediate, guiding you intstantly to Afternoon Tea, Patisserie, Chocolaterie, Savouries & Master Classes.
After all nobody likes to be left hanging with questions when they are hungry.