Echo IronWire packaging design.

Echo's IronWire is sleek, kevlar re-inforced and the most reliable Apple licensed iPhone/iPad cable on the market.

With launch on the high street imminent starting with one of the top two largest phone retailers in the UK, the packaging has to pack not only the cable, but the feel, quality and added value it will bring to all consumers.

Strong and clear USPs on the pack engage the consumer quickly and print finishes of matt and spot laminate with a magnetic closing window add touches of premium quality to the outside.