Approached by new client Bellmonte a few months back now, the brief was very straight forward.
"We would like a design that tells our clients this is a product of quality, not just something thrown together to be in the vape market."
Correct brand positioning required packaging with status, trust and authority to connect with the high end of the market.
An emotional connection between your audience and your packaging has to happen in order for a purchase. People buy because of an emotion they need a solution for.
Once purchased the brand image must be as true as your brand promise for a continued long lasting relationship.
With Bellmonte they can see they are buying change, not just another cheap attempt in the market place.
Your brand needs to know what your customer wants. Don't guess.