Having created the brand identity a few months ago and the product finally ready it was time to create the packaging.
The client lives and breathes health, fitness and the science behind it all. Not $cience.
His passion has been to bring the healthiest snack to market and he’s done it. Nothing but grass fed beef from local farms and the purest of salts the process is clean and simple. All the right nutrients, fats and much more leaving you full and healthy instead of processed foods and chemicals.
The concept was to bring the freshness of the countryside to the packaging, really hammering home how natural the food is and to build trust that it means what it says it is on the pack. Very few brands can honestly be that transparent.